| 标题 | Toughest Test |
| 广告公司 | Jung von Matt / Fleet |
| 广告战役 | Toughest Test |
| 广告主 | BMW |
| 品牌 | MINI |
| Posted | 7月 2020 |
| 行业领域 | 中型车 |
| 哲学 | The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience. |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | Markenfilm Crossing GmbH |
| 后期制作 | infected connected GmbH |
| 执行创意总监 | Till Eckel |
| 执行创意总监 | Jan Harbeck |
| Managing Director | Sven Rebholz |
| 创意总监 | Christian Wölky |
| 创意总监 | Florian Schwlme |
| 创意总监 | Mihai Gongu |
| Senior Art Director | Elena Knittelfelder |
| Senor Copywriter | Simon Knittel |
| Client Services Director | Julian Pankratz |
| Senior Project Manager | Nina-Pascale Hinkelmann |
| 项目经理 | Moritz Buchholz |
| 执行制片 | Marie Bohr |
| 导演 | Dan DiFelice |
| 摄影指导 | Khalid Mohtaseb |
| 剪辑师 | Billy Mead |
| 剪辑师 | Tom Seil |
| 音乐作曲家 | Luke Atentio |
| Sound Designer | Wenke Kleine-Benne |
| Head of Brand Steering, Communication & Strategy | Philipp Thomssen |
| Campaign Manager | Tom Fischer |
| Head of Brand | Marc Lengning |
| Head of Global Marketing Campaigns & Artwork | Anita Skocic |