Till Eckel
Executive Creative Director, Managing Director at Jung von Matt / Spree
Berlin, 德国
标题Kwittfluencer
BriefInfluencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic."
广告公司
广告战役 Kwittfluencer
广告主 Sparkasse – public Bank of Germany
品牌 kwitt
Posted11月 2018
行业领域 银行与金融服务、投资、证券服务
剧情简介 Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram.
媒体类别 互动
创意总监
创意总监
创意总监
文案
文案
美术指导
美术指导
美术指导
摄影师
执行创意总监
Managing Director
摄影指导
Client Services Director
项目经理
Concept Creative
Social media consultant
Social Media Manager

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