标题 | Kwittfluencer |
Brief | Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic." |
广告公司 | Jung von Matt AG |
广告战役 | Kwittfluencer |
广告主 | Sparkasse – public Bank of Germany |
品牌 | kwitt |
Posted | 11月 2018 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram. |
媒体类别 | 互动 |
创意总监 | Johannes Hicks |
创意总监 | Frances Rohde |
创意总监 | Evilda Nikander |
文案 | Anne-Marie Brandner |
文案 | Benjamin Baum |
美术指导 | Franziska Krüger |
美术指导 | Sarah Dornieden |
美术指导 | Angela Järmann |
摄影师 | Hans Starck |
执行创意总监 | Till Eckel |
Managing Director | Sven Rebholz |
摄影指导 | Tobias Koppe |
Client Services Director | Alexandra Backhaus |
项目经理 | Carolin Spahn |
Concept Creative | Ole Nagatis |
Social media consultant | Paul Sackmann |
Social Media Manager | Björn Trakowsky |