| 标题 | Trust Race |
| Brief | Is it foolish for a blind man to dream of being a race car driver? Some would say yes — but they don’t know Mike Newman. Guided by his father, Newman has whizzed around racetracks, setting eight Guinness World Records. But a challenge from Audi pushed him to trust in something other than his father: technology. The Trust Race documents the first time Newman raced solo, guided only by the car’s driver assistance system. |
| 广告公司 |
Verba s.r.l
|
| 广告战役 |
Audi Intelligent Assistance
|
| 广告主 |
Audi
|
| 品牌 |
Audi Intelligent Assistance
|
| Posted | 11月 2017 |
| 行业领域 | 汽车
|
| 剧情简介 | To become part of our everyday lives, Audi’s most advanced driver-assistance systems still have to overcome the most important test: trust. That’s why Audi Italy organised a race between two drivers on a track covered by fog. The winner was the one who relied completely on the car’s technologies: Mike Newman, blind driver and 8 Guinness World Record holder. |
| 问题
| Audi Intelligent Assistance is a set of technologies created to protect drivers from potential dangers. Active Lane Assist is one of them: its aim is to keep the car in lane and to correct its steering, even at high speed |
| 媒体类别 |
互动
|
| 创意总监 |
Luca Cortesini
|
| 创意总监 |
Michelangelo Cianciosi
|
| 文案 |
Margherita Maestro
|
| 美术指导 |
Mario Giordano
|
| 摄影师 |
Alessandro Pavoni
|
| 制作公司 |
Karen Film
|
| 导演 |
Alberto Colombo
|
| 制作公司制片 |
Tommaso Pellicci
|
| 剪辑师 |
Marcello Sanna
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| 音乐 |
Francesco Fantini
|
| 客户总监 |
Luca Lombardo
|
| 客户主管 |
Elena Boso
|
| 广告经理 |
Daniel Cambò
|
| 广告经理 |
Stefano Castagnone
|