标题 | Audi Stop |
Brief | A hitchhiker on a cold and lonely country road. As an Audi R8 sports car rapidly approaches, he sticks his thumb out. The car momentarily slows, but then accelerates again and roars off into the distance, leaving the hiker alone with his thumb still raised. A caption reads: “Thanks. For the 1.5 million likes on our Facebook page.” |
广告公司 | Verba s.r.l |
广告战役 | Audi stop |
广告主 | Audi |
品牌 | Audi sport- R8 |
Posted | 11月 2016 |
行业领域 | 轿车 |
剧情简介 | One and a half million Facebook fans deserve a big thank you. And Audi Italia does it with a film that speaks the language of the web, using it with irony to build a story around the thumbs up metaphor, which is both the ‘like’ icon, but also the universal hand signal used by hitchhikers. |
媒体类别 | 电视 |
创意总监 | Luca Cortesini |
创意总监 | Michelangelo Cianciosi |
文案 | Samantha Scaloni |
美术指导 | Matteo Pozzi |
摄影师 | Alberto Colombo |
制作公司 | Karen Film |
导演 | Alberto Colombo |
制作公司制片 | Tommaso Pellicci |