标题 | Awareness of domestic violence / Selfies |
广告公司 | lg2 |
广告战役 | Escape the control |
广告主 | The government of Quebec |
品牌 | The government of Quebec |
首次发布日期 | 2023 / 3 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | Camapign to raise awareness of domestic violence. |
哲学 | The campaign focuses on a form of abuse that doesn’t get enough attention: controlling behaviour. Showing a woman forced by her partner to take selfies throughout the day to prove what she’s doing, the campaign is an important reminder that the spectrum of abuse goes well beyond the physical. Though often subtle, all violent acts, whether psychological, sexual, economic or otherwise, are extremely serious. |
媒体类别 | 电视 |
长度 | |
创意总监 | Luc DuSault |
Copywriting | Félix-Antoine Belleville |
Copywriting | Jean-Philippe Dugal |
Creative / Art Direction | Vincent Bernard |
Account Services | Alexandra Laverdière |
Account Services | Maude Richard |
制作 | Julie Pichette |