标题 | Behind the wheel, think about driving |
广告公司 | LG2 |
广告战役 | Distracted |
广告主 | Société de l’assurance automobile du Québec |
品牌 | SAAQ |
首次发布日期 | 2023 / 2 |
行业领域 | 保险 |
哲学 | The Société de l’assurance automobile du Québec (SAAQ) created a new ad for its “Distracted” series. For a third consecutive year, the campaign aims its headlights at this important safety issue, focusing this year on an all-too-common behaviour: driving while mentally distracted. Regardless of how many years you have behind the wheel or the type of vehicle, driving is a complex task that demands total attention. The campaign dramatically drives home the message: When you’re lost in thought, you’re not behind the wheel. Absent-mindedness is literally in the driver’s seat of a dialogue-free, driver-free video. Like someone suddenly snapping out of a daydream, the terrible consequences of distracted driving can hit you in the blink of an eye. The result is a stark and powerful message that speaks volumes without uttering a word. |
媒体类别 | 电视 |
长度 | |
广告经理 | Patrice Letendre |
广告经理 | Anne Marcoux |
Creative Vice President | Luc DuSault |
VP, Strategy | Sophie-Annick Vallée |
创意总监 | Éric Chavagnac |
创意总监 | Luc DuSault |
文案 | Éric Chavagnac |
美术指导 | Vincent Bernard |
Strategist | Pauline Desprès |
Content | Valérie Bédard |
Content | Vincent Deslauriers |
Content | Vincent Bernard |
Content | Éric Chavagnac |
Account Management | Alexandra Laverdière |
Account Management | Camille Savard |
广告公司制片 | Isabelle Fonta |
Motion Design | Daniel Martinez-Mendoza |
剪辑师 | Dominic Montplaisir |
媒介公司 | Touché! phd |
媒介公司 | Cossette Media |
Graphic Production | Marie-Ève Roussy |
制作公司 | Gorditos |
导演 | Nicolas Monette |
摄影指导 | Barry Russell |
制作 | Véronique Poulin |
后期制作 | Post-Moderne |
音效 | Circonflex |
Sound Engineer | Dominic Cabana |