| 标题 | Fellini Forward |
| Brief | Using artificial intelligence, we set out to unearth Fellini’s creative genius in ways that had never been done before and create a new short film infused with the essence of the Italian director. By training an AI on Fellini’s past works, we would be able to generate new ideas for a new piece of cinema that felt authentically Felliniesque. We would need to use a mixture of off the shelf and bespoke AI tools - although some of these tools had been used before, the way that we were combining them to create a new workflow was completely unique. Then, we corroborated the AI’s suggestions with a team of human experts - creatives and members of Fellini’s family and crew - to validate that what we were doing felt true to the director’s style. The whole project was filmed throughout in a one-of-a-kind documentary by award winning duo ZCDC. |
| 广告公司 | Wunderman Thompson |
| 广告战役 | Fellini Forward |
| 广告主 | Campari Group |
| 品牌 | Alcoholics |
| Posted | 11月 2021 |
| 行业领域 | 含酒精类饮料 |
| 剧情简介 | Since its creation, Campari has pushed the boundaries of creativity unlocking the passion of artists across different fields. Working with word famous names such as Sorrentino, Sollima and Garrone - within the Red Diaries format - the relationship between the brand and cinema has grown strong over the years.In 2020, for the 160th anniversary of Campari and the 100th anniversary of Federico Fellini, the challenge was to be more than just a sponsor, in order to become a real game changer: in other words, to create something groundbreaking, forward-looking and able to leave a mark in the cinema world. |
| 媒体类别 | 案例研究 |
| VP Global Creative Director | Sergio Rodriguez |
| 首席创意官 | Lorenzo Crespi |
| 创意总监 | Lorenzo Branchi |
| 创意总监 | Dario Marongiu |
| Senior TV Producer | Virginie Alexandre |
| 美术指导 | Arianna Nitri |
| 战略企划 | Andrea Betti |
| Global Client Leader | Ruth Arban |
| Client Services Director | Marco Croci |
| Client Services Director | Lorenzo Salemme |
| 客户总监 | Eliza Guarienti |
| 客户主管 | Federica Carpanzano |
| 客户主管 | Marco Celletti |
| 创意总监 | Maximilian Niemann |
| Project Director | Marc D |
| 执行制片 | Martino Butti |
| Producer | Yi Nong Dong |
| 技术总监 | Maciej Zasada |
| 制作公司 | UNIT9 |
| 导演 | Harry Starkey-Midha |
| 导演 | Drea Cooper |
| 导演 | Zackary Canepari |
| 制片 | Gary Kout |
| 执行制片 | Adam Dolman |
More Work
SEE ALLFinding Christmas
- 品牌:
- Rinascente
- 广告公司:
- WPP
Italian Kings
- 品牌:
- Burger King
- 广告公司:
- Wunderman Thompson
Averna | Open Sicily
- 品牌:
- Averna
- 广告公司:
- Wunderman Thompson
My Housebande 4
- 品牌:
- Telefono Rosa
- 广告公司:
- Wunderman Thompson
My Housebande 3
- 品牌:
- Telefono Rosa
- 广告公司:
- Wunderman Thompson
My Housebande 2
- 品牌:
- Telefono Rosa
- 广告公司:
- Wunderman Thompson
My Housebande 1
- 品牌:
- Telefono Rosa
- 广告公司:
- Wunderman Thompson