Averna - "Averna | Open Sicily"

Wunderman Thompson

Wunderman Thompson Milan, 意大利

奖项

2721

品牌: Averna
国家: 意大利

广告主: Campari

标题	Averna \| Open Sicily
广告公司	Wunderman Thompson
广告战役	Averna \| Open Sicily
广告主	Campari
品牌	Averna
首次发布日期	2020 / 8
行业领域	烈酒，加烈葡萄酒
广告口号	Open Sicily
剧情简介	The whole Film is a celebration of openness, Amaro Averna and its provenance. With this campaign, Averna reaffirms its roots with the authentic Sicily, to restore a more truthful and improved imaginary to the community. Sicily, as a land, is too often associated with negative tropes. Sicilians have the fame of being closed off and staunched traditionalists. In truth, Sicily is very different. It's open, full of life and rich in art. Art that comes from the melting pot of cultures that have inhabited it. The entire Averna’s campaign is an ode to openness, receptiveness and conviviality. And Averna is exactly the Brand that, more than an any other, can convey its story. Its ingredients originate from all across the Mediterranean basin. This is thanks to the fact that Sicily has been for many the doorway upon Europe.
哲学	With this campaign, Averna reaffirms its roots with the authentic Sicily, to restore a more truthful and improved imaginary to the community. Sicily, as a land, is too often associated with negative tropes. Sicilians have the fame of being closed off and staunched traditionalists. In truth, Sicily is very different. It's open, full of life and rich in art. Art that comes from the melting pot of cultures that have inhabited it. The entire Averna’s campaign is an ode to openness, receptiveness and conviviality. And Averna is exactly the Brand that, more than an any other, can convey its story. Its ingredients originate from all across the Mediterranean basin. This is thanks to the fact that Sicily has been for many the doorway upon Europe.
问题	Sicily is often associated with clichés: Sicilians are imagined as closed and tied to popular traditions. But Sicily is the opposite! It is open, lively, hospitable and full of art that comes from the different cultures that have crossed it over the centuries.
结果	The whole Film is a celebration of openness, Amaro Averna and its provenance.
媒体类别	电视
长度	70 seconds
市场	美国, 奥地利, 德国
Soundtrack	Open Sicily by Sizzer
更多信息	https://www.amaroaverna.com/it/open-sicily
WPP Global Creative Director Campari	Sergio Rodriguez
首席创意官	Lorenzo Crespi
创意总监	Francesco Epifani
Creative / Art Direction	Fabio Pistoia
文案	Cristina D’Anna
文案	Maurizio Cappelletti
Digital Strategist	E. Gomez de Teran
执行制片	Debora Magnavacca
Director of Film Production	G. Ohrel
Director of Film Production	P. Messina
制片	Guglielmo Fava
Director / DOP	daria d'antonio
剪辑师	Eleonora Cao
剪辑师	Matteo Motzo
音乐	Sizzer
Client Services Director	Lorenzo Salemme
客户主管	alice cirimelli
客户主管	daniela florio
客户主管	eleonora fanini
Production (Agency)	Mercurio Cinematografica
Head Of Planning	marco bandini
Executive Post Producer	Roberta Caimi