Tony Waissmann

Tony Waissmann

Chief Creative Officer at Republica Havas
Miami, 英国

概要

BIO.

Tony Waissmann. Advertising / Industrial Designer / Innovation Besides working and loving this profession for more than 22 years, I am also an Industrial Designer. I studied this career because I really like cars and when I was a kid, I wanted to design them, although it wasn't a usual activity here in my country. As a child, I also took theatre classes for a long time and that has made a great contribution to my profession, as I feel very comfortable choosing and coaching actors, which is key to working, especially in some media. I was on that side, so I understand both worlds.

In 2001 I founded a creative school called Underground, which was one of the most recognized creative schools in Latin America with branches in Argentina, Uruguay, Colombia, Peru and Mexico. I directed this school for 18 years until I decided to close it in order to focus 100% on the development of my career. I also created a car magazine called MOVIL, which I had for three years, where I wrote about cars and sensations. What happens to us with their smells, textures, materials, seams, etc., but above all, what happens to us when we are exposed to different car designs, models and brands.

I worked in more than 12 agencies along my career. Some of them were Agulla & Baccetti Lowe, Pragma, FIRE DDB, Euro RSCG (CD), FCB (ECD), GTB (ECD) , Geometry Global Argentina (CCO), and now I’m the Latam CCO at HOY by Havas.

Luckily, I had the honor of being recognized for my work in many opportunities, Cannes, Clio, New York Festival. London International Award, El Sol, El Ojo de Iberoamérica, Gramado, Wave festival, Fiap, Círculo de Creativos Argentinos, etc with 6 Grand Prix in total.

I believe in “doing” and my most important skill is making things happen. I believe in the team much more than in individuals and I believe in agencies that never wait for a brief to start working. Proactivity is a central part of my work. I feel that one is more talented surrounded by talent and that's what I always try to have in my team. Talent and diversity.

In 2019 I was chosen as one of the 10 best creative directors in Latin America and one of the 3 best creative directors in Argentina.

My three passions are Advertising, Cars and Dogs.

Positions

Chief Creative Officer
Miami, 美国
April 2022 - Present (1年11个月)
Creative Director
Buenos Aires, 阿根廷
2020 (1年)
817 Ebony

Ebony

品牌:
Erotique Pink
广告公司:
HOY by Havas
1214 Trans

Trans

品牌:
Erotique Pink
广告公司:
HOY by Havas
348 JACKET-ON

JACKET-ON

品牌:
Flybondi
广告公司:
HOY by Havas
1178 JACKET-ON

JACKET-ON

品牌:
Flybondi
广告公司:
HOY by Havas
487 Fur Coat

Fur Coat

品牌:
JVC
广告公司:
HOY by Havas
1169 Airplane

Airplane

品牌:
JVC
广告公司:
HOY by Havas
481 Shoeshine

Shoeshine

品牌:
JVC
广告公司:
HOY by Havas
405 Circus

Circus

品牌:
JVC
广告公司:
HOY by Havas
1294 Shoe Shine

Shoe Shine

品牌:
JVC
广告公司:
HOY by Havas
1090 Fur Coat

Fur Coat

品牌:
JVC
广告公司:
HOY by Havas
1107 Circus

Circus

品牌:
JVC
广告公司:
HOY by Havas
Executive Creative Director
Sao Paulo, 巴西
2015 - 2017 (2年)
There I've worked exclusively for Ford. One of the clients that I enjoyed the most. Great people and professionals with whom the daily work was very pleasant.
31863 Scuba Diver

Scuba Diver

品牌:
Ford
广告公司:
GTB
Executive Creative Director
Buenos Aires, 阿根廷
2010 - 2015 (5年)
In this agency I worked for many brands and have won numerous clients. It was very interesting to work with large, medium and small brands and to be able to think for each problem of each of them trying to help and solve the problems. Some of those brands were Nivea- Jeep- Bimbo- Chrysler-Ram- Miller-Oreo-Chips Ahoy-Gum-Arcor, etc.
Regional Chief Creative Officer
TODAY
Buenos Aires, 阿根廷
2568 Crypto Frequency

Crypto Frequency

品牌:
Sesocio
广告公司:
TODAY
7254 Tentate or Testeate

Tentate or Testeate

品牌:
ATMA
广告公司:
TODAY
Creative Producer
Buenos Aires, 阿根廷

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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