SJ / Swedish State Railway - "The inner journey"

Tempel Stockholm, 瑞典

3846

标题	The inner journey
标题 (原始语言)	Upplev den inre resan
广告公司	Tempel
广告战役	The inner journey
广告主	SJ
品牌	SJ / Swedish State Railway
Posted	6月 2000
产品	Transports
行业领域	航空公司、机场、铁路、公交、渡轮和邮轮运输
广告口号	The inner journey
广告口号 (原始语言)	Upplev den inre resan
剧情简介	People need to be reminded of the most credible argument that the train can offer. It's one of the few means of transportaton where your body is transported from one place to another, and where you can sit and comtemplate while it happens. The inner journey is all about the passengers experiences during a train trip.
哲学	The ad sells the idea that the train is one of the last place on earth where you can be transported and simultaneously sit and ponder over the essential things in life.
问题	People have abandoned the train and most trips by car or plane.
媒体类别	报纸
市场	瑞典
文案	Anders Tempelman
美术指导	Olle Mattson
广告公司制片	Johan Larsson
摄影师	Elisabet Zeilon