| 标题 | We Swedes have a tendency to trust people |
| 标题 (原始语言) | Vi svenskar har vant oss vid att lita på människor |
| 广告公司 |
Tempel
|
| 广告战役 |
The Devil - KPA
|
| 广告主 |
KPA
|
| 品牌 |
Insurances
|
| Posted | 6月 2000 |
| 产品 |
Ethical saving funds
|
| 行业领域 | 保险
|
| 广告口号 | Ethical saving funds-a good investment |
| 广告口号 (原始语言) | Etiska fonder, en god placering |
| 剧情简介 | A pair of legs in business suit and shoes, with a devil's tail coming out of one of the legs. The headline says "We Swedes have a tendency to trust people". |
| 哲学 | Use the strongest possible analogy to show that KPA supports good companies in the world. |
| 问题
| Ethical savings funds is an unknown phenomena, KPA is an unknown brand name. |
| 媒体类别 |
杂志
|
| 市场 | 瑞典 |
| 文案 |
Anders Tempelman
|
| 美术指导 |
Olle Mattson
|
| 广告公司制片 |
Johan Larsson
|
| 摄影师 |
Jonas Karlsson
|
