| 标题 | Luca |
| 广告公司 | MullenLowe Italy |
| 广告战役 | Luca |
| 广告主 | Coop |
| 品牌 | Coop |
| Posted | 8月 2002 |
| 产品 | Supermarket |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca". |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Aldo Cernuto |
| 创意总监 | Roberto Pizzigoni |
| 文案 | Dario Alesani |
| 美术指导 | Umberto Mauri |
| 制作公司 | Film Master |
| 导演 | Agostino Panini |
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