| Brief | When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So we opened a pub, naturally. The first pub where your mates don’t let you finish your pint. We equipped punters with 60 Pint Blocks – fun ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. The immersive experience was part bar, part game and part exhibition, giving punters plenty of distractions for a sneaky Pint Block. Illustrated posters, beermats and bar runners showing the Pint Blocks were distributed to pubs, bars, music venues, football and cricket clubs, and gyms across the nation. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point. |