| 标题 | Pint Block |
| 广告公司 | VML |
| 广告战役 | Pint Block |
| 广告主 | Department for Transport |
| 品牌 | Department for Transport |
| Posted | 7月 2020 |
| 行业领域 | 道路安全 |
| 哲学 | When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point. |
| 媒体类别 | 海报 |
| Chairman | Mark Roalfe |
| 首席创意官 | Laurent Simon |
| 创意总监 | Gavin McGrath |
| 创意团队 | Sophie Taylor |
| 创意团队 | George Robb |
| 创意团队 | Perle Arteta |
| 创意团队 | Christopher Joyce |
| 创意团队 | Matt Luke |
| 创意团队 | Yama Noorzad |
| 创意团队 | Anuj Shah |
| 创意团队 | Denesh Agnihotri |
| 创意团队 | Paula Hochberg |
| Senior Designer | Dominic Frain |
| Design Manager | Grant Gillard |
| Strategy Director | Jonathan Ewles |
| Strategist | Micha Levy |
| Business Director | Rebecca Bright |
| 客户总监 | Ellie Thomson |
| Event producer | Alex Winterbotham |
| Senior Producer | Beth Dooley |
| 插图画家 | Alasdair Spencer |
| 插图画家 | Ben Armson |
| 插图画家 | Joe Gamble |
| 插图画家 | Joey Yu |
| 插图画家 | Inga Ziemele |
| 插图画家 | Chester Holme |
| 插图画家 | Tegan Price |
| 插图画家 | Molly Fairhurst |
| 插图画家 | Gaurab Thakali |
| 插图画家 | Ceara Coleman |
| Artist Management | YCN |
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