| 标题 | The Mind Games Upgrade Trick |
| 广告公司 | Y&R London |
| 广告战役 | Upgrade Your Airline |
| 广告主 | Emirates Airlines |
| 品牌 | Emirates |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Mark Roalfe |
| 创意总监 | Jim Bolton |
| 广告公司制片 | Katherine Maidment |
| Post-production Producer | Joe McNally |
| 导演 | Jones |
| 制片 | Graham Curry |
| 制片 | Dean Brougham |
| 制作公司 | Gramercy Park Studios |
| 后期制作 | Gramercy Park Studios |
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