| 标题 | Hula |
| 广告公司 | Ogilvy Paris |
| 广告战役 | The Beautiful Word - Scrabble |
| 广告主 | Mattel, Inc. |
| 品牌 | Scrabble |
| Posted | 11月 2009 |
| 产品 | Board game |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | 2008: Scrabble celebrated its 60th birthday. A beautiful age for a brand, yet the blockbuster board game was being considered elitist and outdated. It was time to make the consumers rediscover the richness of the Scrabble experience. The creative idea of the campaign was inspired by the principle of the game itself. Picture a board of Scrabble at the end of a game. Following the labyrinth formed by the words, an enchanting story takes shape, and takes your imagination to unexpected places. We turned this fabulous potential into images, gave it motion and life |
| 媒体类别 | 电视 |
| 创意总监 | Chris Garbutt |
| 美术指导 | Antoaneta Metchanova |
| 联合美术指导 | Mathilde Fallot |
| 文案 | Benjamin Bregeault |
| 文案 | Arnaud Vanhelle |
| 导演 | Irina Dakeva |
| 导演 | Clément Dozier |
| 制作公司 | Wizz Productions |
| Worldwide Chief Creative Officer | Tham Khai Meng |
More Work
SEE ALLBackup Ukraine
- 品牌:
- POLYCAM X UNESCO
- 广告公司:
- Virtue Worldwide
United Nations Global Design System X Covid-19
- 品牌:
- United Nations
- 广告公司:
- TBWA\Chiat\Day Los Angeles
IQ_AI
- 品牌:
- McDonald's
- 广告公司:
- TBWA\Chiat\Day New York
Jukebox_Spotify
- 品牌:
- McDonald's
- 广告公司:
- TBWA\Chiat\Day New York
Cash_Bitcoin
- 品牌:
- McDonald's
- 广告公司:
- TBWA\Chiat\Day New York
Drought
- 品牌:
- Big Trees Project
- 广告公司:
- TBWA\Thailand
Wildfire
- 品牌:
- Big Trees Project
- 广告公司:
- TBWA\Thailand