标题 | Cash_Bitcoin |
Brief | To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art. |
广告公司 | TBWA\Chiat\Day New York |
广告战役 | 50 Years of Big Mac |
广告主 | McDonald's |
品牌 | McDonald's |
Posted | 11月 2019 |
行业领域 | 餐馆与快餐 |
剧情简介 | To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art. |
媒体类别 | 平面 |
Holding Company | Omnicom Group |
制作公司 | EG+ |
Media Agency | OMD |
执行创意总监 | Manuel Wenzel |
创意总监 | Bruce Roberts |
美术指导 | Frédéric Nogier |
文案 | Felix Freese |
Marketing Director | Aglaë Strachwitz |
插图画家 | Chris Rowson |
插图画家 | Alex Trochut |
Global Chief Creative Officer | Chris Garbutt |
文案 | Tizian Walti |
美术指导 | Angelo Sciullo |
广告公司制片 | Vivian Lee |
广告公司制片 | Junior Art Director |
文案 | David Voges |
广告公司制片 | Seokmin Hong |
插图画家 | John Smith |
插图画家 | Oleg Grishin |
插图画家 | Eric Groza |
插图画家 | Gigi Lee |
插图画家 | Helga Fresh |
Director of Design | Mark Sloan |
美术指导 | Joao Pereira |
插图画家 | Hendrik Everaerts |