标题 | Champagne |
广告公司 | BBH |
广告战役 | Champagne |
广告主 | Microsoft |
品牌 | Xbox |
首次发布日期 | 2002 / 2 |
产品 | Xbox |
行业领域 | 视频游戏/电玩控制器 |
广告口号 | Life's Short. Play More. |
剧情简介 | A woman gives birth to a child, the body shoots through the air getting older until it lands in a grave as an old man. |
哲学 | BBH sought to broaden the appeal of console gaming by repositioning it as a positive and rewarding experience rather than a dark, sinister, or pointless one. It claimed ownership of the category high ground for Xbox instead of talking about product performance or the experience of gaming itself . Xbox focused on the benefits of Play and built a unique, engaging brand proposition in the form of Play More. |
问题 | Microsoft faced incredible challenges with the launch of its Xbox console in Europe. Not only was Sony PlayStation dominating the market with a massive 91% market share, but Nintendo Gamecube launched at virtually the same time as Xbox, at half the price, and with a considerably bigger marketing budget. Furthermore, Xbox launched in March, a historically console light sales period - 70% of games console sales occur in the 3 months before Christmas. |
媒体类别 | 影视 |
长度 | |
市场 | Europe, 英国 |
制作公司 | Spectrecom Films |
后期制作 | Framestore |
特效 | Framestore |
导演 | Daniel Kleinman |
制片 | Johnnie Frankel |
动画效果 | Murray Butler |
动画效果 | William Bartlett |
动画效果 | Ben Cronin |
动画效果 | Stephane Allender |
后期制作 | Helen MacKenzie |
剪辑公司 | Cut and Run London |
创意总监 | Sir John Hegarty |
布景设计师 | John Bramble |
广告公司制片 | Andy Gulliman |
灯光主管/照明 | Ivan Bird |
音效设计公司 | Jonnie Burn |
Account Handler | Derek Robson |
Account Handler | Remi Rasenberg |
Marketing Manager | Harvey Eagle |
美术指导 | Farid Mokart |
文案 | Farid Mokart |
剪辑师 | Steve Gandolfi |