Sir John Hegarty

Sir John Hegarty

Co-founder and Creative Director at The Garage Soho, London
London, 英国

概要

John started in advertising as a junior Art Director at Benton and Bowles, London in 1965.


In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. John left in 1973 to co-found TBWA, London as Creative Director. The agency was the first to be voted Campaign Agency of the Year in 1980.


In 1982, John left to start Bartle Bogle Hegarty. Four years later, in 1986, BBH was voted Campaign magazine's Agency of the Year and won the title again in 1993, 2003, 2004 and 2005.


John was awarded the D&AD President's Award for outstanding achievement in the advertising industry. In May 2005, the International Clio Awards awarded John with the Life Time Achievement award for his outstanding achievement in the industry. In 2007, John received a knighthood in the Queen’s birthday honours. John has also been appointed to the New York’s One Club Hall of Fame and in 2008 was inducted into the New York Art Directors Club Hall of Fame.


In 2011, John launched his first book, “Hegarty on Advertising” to critical acclaim. In the same year he was the first person to be awarded Cannes Lion of St Mark award for his outstanding contribution to creativity. 

4805 Sleeping Beauty

Sleeping Beauty

品牌:
LG
广告公司:
BBH
10001 Steam Cloud

Steam Cloud

品牌:
LG Electronics
广告公司:
BBH
9496 Secrets & Lies

Secrets & Lies

品牌:
Levi's
广告公司:
BBH
6504 Guitar

Guitar

品牌:
Levi's
广告公司:
BBH
8280 First Time

First Time

品牌:
Levi's
广告公司:
BBH
6610 Unbreakable

Unbreakable

品牌:
Levi's
广告公司:
BBH
11491 Human

Human

品牌:
Johnnie Walker
广告公司:
BBH

Positions

Co-founder and Creative Director
London, 英国
2015 - Present (5年 8个月)
Founding Partner Creative
BBH
London, 英国
Creative Director
MEC
英国
3525 Aqua Single

Aqua Single

品牌:
Sony Ericsson
广告公司:
MEC
3563 Blue Classic

Blue Classic

品牌:
Sony Ericsson
广告公司:
MEC
3796 Sunset Townsend

Sunset Townsend

品牌:
Sony Ericsson
广告公司:
MEC
5127 Walkman Phones

Walkman Phones

品牌:
Sony Ericsson
广告公司:
MEC
4076 Juke Box

Juke Box

品牌:
Sony Ericsson
广告公司:
MEC

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