Awaaz Foundation - "Anit-Honking Rickshaw"

BBDO India

BBDO India Mumbai, 印度

4917

该广告属于ACT Responsible项目展品

品牌: Awaaz Foundation
国家: 印度

广告主: Awaaz Foundation

标题	Anit-Honking Rickshaw
Brief	Anti-Honking Rickshaw, the HornVrat Rickshaw– Honking that you can see. A rickshaw fully covered with defunct horns as a visual reminder of the noise caused due to honking that people had become deaf to.
广告公司	BBDO India
广告战役	Anit-Honking Rickshaw
广告主	Awaaz Foundation
品牌	Awaaz Foundation
Posted	1月 2019
行业领域	机构/公益组织/非盈利组织
剧情简介	Awaaz Foundation, an NGO, has been raising its voice against deafening decibels in India. With its tireless efforts, Awaaz has successfully pushed the Indian government to enact policies that fight back noise pollution.To advance our fight, we knew we would have to solve for the main cause of this noise - persistent honking – biggest contributor to the significantly high decibels in the country’s noisiest city- Mumbai.In Mumbai, driving and honking seemed two inseparable things, with a noise mapping exercise revealing as high as 18 million deafening honks an hour. According to Dr. John Panicker- coordinator of Indian Medical Association’s Safe Sound Initiative, “Excessive noise from sources such as car horns can cause acute health problems related to the heart and mind…”. A finding that pointed towards those in direct line of fire- autorickshaw drivers- who drive all day in a vehicle that is door and windowless.
媒体类别	互动
首席创意官	Josy Paul
执行创意总监	Hemant Shringy
执行创意总监	Sandeep Sawant
美术指导	Balakrishna Gajelli
Chief Executive Officer (CEO)	Ajai Jhala
Coordinator	Anushree Kandalkar
Coordinator	omkar rachha
Art / Event Organizer	omkar rachha
Event Organizer	Anushree Kandalkar
文案	Anushree Kandalkar
制作经理	Hitesh Shah
Planning Manager	Manisha Sain
剪辑师	Rajeev Mohite
摄影师	Devendra Sawant