标题 | Birds |
广告公司 | Ogilvy Worldwide |
广告战役 | Man with Machine: Think Series |
广告主 | IBM |
品牌 | IBM |
首次发布日期 | 2015 |
行业领域 | IT与电子组件 |
哲学 | Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. |
问题 | We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. |
结果 | The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. |
媒体类别 | 海报 |
客户总监 | Ann Rubin |
客户主管 | Jeremy Kuhn |
客户总监 | Kimberly Duffy |
客户主管 | Kaitlin Giannetti |
客户主管 | Tim Graves |
客户主管 | Lindsay Jaffe |
Worldwide Creative Director | Steve Simpson |
执行创意总监 | Susan Westre |
执行创意总监 | Ryan Blank |
执行创意总监 | Mike Hahn |
执行创意总监 | Keith Anderson |
创意总监 | Jeff Curry |
创意总监 | Doug Schiff |
创意总监 | Mervyn Rey |
创意总监 | Chris Rowson |
创意总监 | Bastien Baumann |
创意总监 | Sam Mazur |
联合创意总监 | James Chana |
广告公司制片 | GLORIA HALL |
广告公司制片 | Elizabeth Lucas |
广告公司制片 | Don Hanson |
广告公司制片 | Val Geigel |
广告公司制片 | Eric Makar |
Design Director | Sid Tomkins |
插图画家 | Kai and Sunny |