Ann Rubin

Ann Rubin

VP, Branded Content and Global Creative at IBM
New York, 美国

概要

Marketing professional with expertise in advertising and content strategy with experience on both Client and Agency side. Worked with a range of Clients on the Agency side including Procter & Gamble and AT&T. Currently a marketing executive at IBM corporate headquarters.

Sector Experience

Positions

VP, Branded Content and Global Creative
New York, 美国
2012 - Present (12年2个月)
Manage the Content Discipline at IBM. This includes content strategy, content creation, content management platforms, distribution, etc. Also includes managing global advertising, media planning/buying, customer references, the IBM Brand System, internal education platforms, search optimization and other content related services.
Vice President, Brand Expression and Global Advertising
New York, 美国
March 2009 - 2012 (2年10个月)
Worked on the Corporate Marketing team managing global advertising, brand expression (branding, naming, identity, merchandise), customer references, collateral, etc. on behalf of the company.
Director, Integrated Marketing Communications, IBM
New York, 美国
1997 - 2009 (12年)
Various jobs at IBM including:
- Advertising Manager, Software Group
- Advertising Manager, Corporate
- Director of IMC, Software Group - oversaw advertising, events, branding, naming, customer reference program and other marketing disciplines/activities
- Director of IMC, Americas - oversaw demand generation programs, events, telemarketing, digital marketing, etc for a number of Divisions including software, hardware and mid market.
Account Director
Merkley, Newman, Harty
September 1995 - June 1997 (1年9个月)
Managed advertising programs for Bell South Communications. Managed various campaigns for the Consumer Calling division including products/services, branding, olympics, price promotions, etc.
Sr. VP, Mngt Supervisor
NW Ayer
1985 - 1995 (10年)
Oversaw strategic planning and creative development for such accounts as Procter & Gamble, AT&T and Gillette. Developed key Marketing skills.
Directeur de clientèle
New York, 美国

Education

Bachelor of Science / Psychology

1981 - 1985 (4年)

Similar Talent

Alessandro Antonini
ECD and Global Creative Director
Leo Burnett Milan, Milano
Rob Feakins
Creative Director and Content Consultant
forallhumankind
Eli Grynberg
Senior Content and Creative Strategist
PPR
Nick Law
Global Lead for Design and Creative Tech
Accenture Song
Grace Francis
Global Chief Creative and Design Officer
WONGDOODY
FERNANDO DINIZ
HEAD OF PLANNING & BRANDED CONTENT
F.biz
Angie Pascale
Global Content Director
Worldwide Partners
anthony migliaccio
integrated global content producer
Booking.com

Create a free Talent profile and become a member of AdForum

Get Started