| 标题 | IMMORTAL JELLYFISH |
| Brief | What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin. |
| 广告公司 | L'ASSOCIÉ |
| 广告战役 | IMMORTAL JELLYFISH |
| 广告主 | Paname Brewing Company |
| 品牌 | Gin |
| Posted | 11月 2021 |
| 行业领域 | 含酒精类饮料 |
| 剧情简介 | What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.The beer was distilled over and over again, increasing in purity each time, until the 30 hectoliters were transformed into 200 bottles of gin.The name is taken from a real jellyfish, the Turritopsis dohrnii, which has the ability to regenerate new cells and perpetually rebirth itself.Immortal Jellyfish also a symbol of Paname’s approach to the pandemic. They have used the moment to reinvent themselves, to be born again through a range of exciting new projects, including a total rebrand of their core range of beers. |
| 媒体类别 | 案例研究 |
| President | Gilles Rivollier |
| 创意总监 | Mark Forgan |
| 创意总监 | Jamie Standen |
| 美术指导 | Justine Brousseau |
| 客户总监 | Anne-Laure Compas |
| 客户经理 | Marion TRYANT |
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