| 标题 | Exposed Exhibition |
| 广告公司 | Special |
| 广告战役 | Exposed Exhibition |
| 广告主 | CERTNZ |
| 品牌 | CERTNZ |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Tony Bradbourne |
| Chief Strategy Officer | Rory Gallery |
| 执行创意总监 | Mark Forgan |
| Head of Strategy | Bethany Omeri |
| Lead Business Partner | Matt Barnes |
| Strategist | Ursula Nichols |
| Head of Production | Katie Mortensen |
| 摄影师 | Steve Boniface |
| 美术指导 | Isabella Griffiths |
| 制片 | Gabrielle Eggels |
| Studio Manager | Gavin LeClaire |
| Studio Designer | Keane Chan |
| Designer | Madeline Lissington |
| Public Relations | Kelly Grindle |
| Public Relations | Elizabeth Ashdown |
| Public Relations | Jessica Walker |
| Communications | Jane O’Loughlin |
| Campaign Leader | Penny Tuncliffe |
More Work
SEE ALLTurtle (en)
- 品牌:
- France Nature Environnement
- 广告公司:
- L'ASSOCIÉ
Seal (en)
- 品牌:
- France Nature Environnement
- 广告公司:
- L'ASSOCIÉ
Fish (en)
- 品牌:
- France Nature Environnement
- 广告公司:
- L'ASSOCIÉ
Beer Therapy
- 品牌:
- Beer Therapy
- 广告公司:
- L'ASSOCIÉ
Fish
- 品牌:
- France Nature Environnement
- 广告公司:
- L'ASSOCIÉ
Turtle
- 品牌:
- France Nature Environnement
- 广告公司:
- L'ASSOCIÉ
Seal
- 品牌:
- France Nature Environnement
- 广告公司:
- L'ASSOCIÉ
Scents of the City 2
- 品牌:
- Thalys
- 广告公司:
- ROSA PARIS