标题 | The Most Metal Scratch-Off |
标题 (原始语言) | Heavy Metal |
Brief | Black Titanium is a scratch-off game from the New York Lottery. But it sounds more like the name of a heavy metal band. The agency knew people would be way more likely to care about a new metal artist than a scratch-off game. So it created a fake band called “Black Titanium” and put it on Spotify with a fake four-song EP. Audiences were driven to the fake band via real Spotify artist ads and cryptic social posts. When listeners got to the band page, they learned “Black Titanium” wasn’t actually a band at all. And the songs weren’t real songs: they were musical ads for the Black Titanium game. |
广告公司 | McCann New York |
广告战役 | Black Titanium |
广告主 | New York Lottery |
品牌 | Black Titanium |
Posted | 11月 2019 |
行业领域 | 博彩与赌博 |
剧情简介 | Black Titanium is the newest $30 Scratch-Off Game from the New York Lottery, with a top prize of $10,000,000 - one of the highest offered for this type of game. |
媒体类别 | Branded Content |
首席创意官 | Eric Silver |
首席创意官 | Sean Bryan |
首席创意官 | Tom Murphy |
Executive Creative Director, EVP | Mat Bisher |
VP Group Creative Director | Jason Ashlock |
VP Group Creative Director | Dominick Baccollo |
创意总监 | Emily Salas |
创意总监 | Tyler Gonerka |
Jr. Art Director | Hailey Lawrence |
Jr. Copywriter | Jack McNamara |
Chief Production Officer | Nathy Aviram |
VP / Executive Producer | Chance Bassett |
SVP Executive Integrated Music Producer | Eric David Johnson |
音乐制作人 | Dan Gross |
Music Business Manager | Jamie Jou |
Business Manager | Natalie Hernandez |
EVP Executive Account Director | Scot Beck |
VP Account Director | Caroline Fuller |
客户主管 | Molly Vossler |
客户主管 | Ellery Gitkin |
客户主管 | Carolyn Martin |
Assistant Account Executive | Jessica Foster |
VP Strategy Director | Laura Frank |
VP Communication Planning Director | Michael Goldstein |
项目经理 | Michael Gonzalez |
制作公司 | Arts & Sciences |
导演 | Matt Aselton |
执行制片 | John Benson |
制片 | Zoe Odlum |
Production Supervisor | Tracy Zukowski |
摄影指导 | Darren Lew |
制作设计师 | Mark Newell |
剪辑公司 | Mackcut |
剪辑师 | Gavin Cutler |
Editorial Executive Producer | Gina Pagano |
Assistant Editor | Alyce Muhammad |
音乐公司 | Future Perfect Music |
音频后期制作 | Mackcut |
Mix | Sam Shaffer |
VFX Company | Framestore |
VFX Executive Producer | Sarah Hiddlestone |
Colorist | Tim Masick |
Sound Company / Music Company | JSM Music |
Music CEO/CCO | Joel Simon |
Executive Producer, Music | Jeff Fiorello |
音乐制作人 | Norm Felker |
音乐制作人 | Andrew Manning |
音乐作曲家 | Joel Simon |
音乐作曲家 | Becca Riter |
音乐作曲家 | Seamus Kilmartin |
音乐作曲家 | Nathanial Morgan |
音乐作曲家 | Jason Krebs |