| 标题 | Designed In Bangladesh. Made in Europe. |
| Brief | The fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made. |
| 广告公司 | Accenture Song (formerly Kolle Rebbe) |
| 广告战役 | Designed in Bangladesh. Made in Europe. |
| 广告主 | EKN Footwear |
| 品牌 | EKN |
| 首次发布日期 | 2023 / 1 |
| 行业领域 | 运动鞋 |
| 剧情简介 | Challenging fashion's exploitative norms, our "Designed in Bangladesh. Made in Europe." sneaker, by Rokaiya Ahmed Purna and Ekn Footwear, reinvents the supply chain. This initiative not only celebrates global creativity but ensures that profits support Bangladeshi creatives. A transformative step towards ethical fashion, celebrating overlooked talent. |
| 媒体类别 | 案例研究 |
| Managing Director | Noel Klein-Reesink |
| 创意总监 | Marek Bäuerlein |
| Product Design | Rokaiya Ahmed Purna |
| 执行创意总监 | Martin Terhart |
| Executive Design Director | Marcel Krempin |
| 集团创意总监 | Alexander Grapp |
| Creative Lead | Alexander Grapp |
| 创意总监 | Felix Zielke |
| Creative Lead | Felix Zielke |
| 客户经理 | Anton Kröger |
| 客户经理 | Kea Jacobs |
| 客户经理 | Olga Baiz |
| 客户经理 | David Giesen |
| Designer | Jakob Reinhard |
| Designer | Mitja Schneehage |
| Designer | Julia Fiedler |
| 文案 | Sofia Christidou |
| 文案 | Lorenz Ritter |
| 文案 | Rasesh Patkar |
| UX Designer | Emma Paraschiakou |
| PR manager | Jessica Hartley |
| PR manager | Ruth van Doornik |
| 广告公司制片 | Jan Elo |
| 广告公司制片 | Jan-Ole Brendel |
| 后期制作 | Ole Brand |
| 摄影指导 | Alexander Hildenberg |
| 动作设计 | Falko Tilgner |
| Sound Engineer | Klaas Nocken |
| Art Buyer | Alice Feja |
| 制作公司 | 27 Kilometer Entertainment GmbH |
| Creative Producer | Leonard Witte |
| Sound Engineer | Kian Djalili |
| 后期制作 | Dorothe Preut |
| Colorist | Julian Wildner |
| 剪辑师 | Dominik Schacht |
| 剪辑师 | Hans Hartmann |
| 剪辑师 | Michael Eilers |
| 制作公司 | Filmstation Production |
| 制片 | Safat Chowdhory |
| 导演 | Sajeed Sarwar |
| 摄影指导 | Monzur Anik |
| Managing Director | Simon Heeger |
| Managing Director | Christian Vorländer |
| 音乐作曲家 | Christoph Körner |
| Art Producer | Stephan Gerlach |
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