| 标题 | Pollution Pencils |
| Brief | The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country. |
| 广告公司 | Wunderman Thompson |
| 广告战役 | Pollution capture pencils |
| 广告主 | Haleon |
| 品牌 | Otrivin |
| 首次发布日期 | 2022 / 11 |
| 行业领域 | 非处方药 |
| 剧情简介 | Otrivin, belongs to a group of medications called nasal decongestants. It is used in a nasal spray and drops for the relief of symptoms of nasal congestion.Otrivin is on a mission to help every child breathe better. Since 2021, our worldwide ‘Actions to Breathe Cleaner’ campaign has launched a series of initiatives to mitigate the impact air pollution has on children. |
| 媒体类别 | 案例研究 |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| 创意总监 | Aarti Nichlani |
| 首席创意官 | Mateusz Mroszczak |
| 执行创意总监 | Jon Loke |
| 创意总监 | Gerald Chue |
| 联合创意总监 | Tulika Shanker |
| 美术指导 | Nuttawee Pisanprechatam |
| 导演 | Shamik Sen Gupta |
| PR Director | Jessica Hartley |
| Strategist | Jessica Hartley |
| Digital Director | Imagem Global-Marketing |
| Global Business Director | Hanna Essinger |
| 执行制片 | Kimie Ong |
| Music Director | Eduardo Karas |
| 平面设计 | Eduardo Karas |
| 美术指导 | Ee Min Goh |
| 插图画家 | Gautam Dutta |
| 制片 | Danny V Lobo |
| 客户经理 | Vanessa Mafra |
| 执行制片 | Vanessa Mafra |
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