| 标题 | Why We're Here |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | Madden NFL '08 - EA Sports |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 8月 2007 |
| 产品 | Madden NFL '08 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | It's in the game. |
| 剧情简介 | This new spot serves as the anthem for the whole Madden 08 campaign. A montage of footage shows everyday fans playing Madden across home and office; grown men and children alike getting fired up by its game play, and the camaraderie born out of hours playing Madden with your friends. All this imagery reinforces the voice of Madden fans speaking directly to fellow Madden fans, as well as inviting new fans to join in on the excitement surrounding the upcoming release of the game. |
| 问题 | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 美国 |
| 后期制作 | Joint Editorial House |
| 音频后期制作 | Joint Editorial House |
| 创意总监 | Jose Cabaco |
| 创意总监 | Tim Wolf |
| 文案 | Will Ulbricht |
| 美术指导 | Lee Jennings |
| 客户总监 | Steve Barry |
| 客户总监 | Victoria Krueger |
| 制片 | Corey Bartha |
| 执行创意总监 | Jelly Helm |
| 执行创意总监 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 制作公司 | RadicalMedia |
| 导演 | Greg Kohs |
| 剪辑师 | Matt Hilber |
| 摄影指导 | Chris Hornbecker |
| 音乐公司 | Pump Audio, Inc. |