| 标题 | Pictureit |
| Brief | CHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life. |
| 广告公司 | DENTSU CREATIVE |
| 广告战役 | The invisible well being manufacturer |
| 广告主 | Saint Gobain |
| 品牌 | Saint Gobain |
| Posted | 11月 2018 |
| 行业领域 | 环境与动物问题 |
| 剧情简介 | Saint-Gobain BGE designs, manufactures, transforms, distributes high-performance glazing for the best comfort and the well-being of everyone and the future of all. These materials are found everywhere in our habitat and our daily life:housing, buildings, transport, infrastructure, as well as in many industrial applications. They bring comfort, performance and security while meeting the challenges of sustainable construction, effective resource management and climate change. |
| 媒体类别 | 平面 |
| 创意总监 | Sébastien Zanini |
| 文案 | Marc Sinègre |
| 美术指导 | Rudy Bamberg |
| 摄影师 | Pauline Alias |
| 广告公司制片 | Marie-Caroline Hiele |
| Graphic Designer | Mickael Thibouret |
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