标题 | Miralite Natura |
Brief | CHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life. |
广告公司 | DENTSU CREATIVE |
广告战役 | The invisible well being manufacturer |
广告主 | Saint Gobain |
品牌 | Saint Gobain |
Posted | 11月 2018 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 平面 |
创意总监 | S�.....ien Z...ni 仅限订阅者 |
文案 | M..c S....gre 仅限订阅者 |
美术指导 | R..y B....rg 仅限订阅者 |
摄影师 | P....ne A...s 仅限订阅者 |
广告公司制片 | Mar.......line H...e 仅限订阅者 |
Graphic Designer | M....el Th.....et 仅限订阅者 |