PBS - "Fish"

Fallon

Fallon Minneapolis, 美国

奖项

10078

品牌: PBS
国家: 美国

广告主: Public Broadcasting Service

标题	Fish
广告公司	Fallon
广告战役	Be more PBS
广告主	Public Broadcasting Service
品牌	PBS
Posted	5月 2003
行业领域	电视、广播节目与电视台、电台
广告口号	Be more. Fearless.
剧情简介	A goldfish, inspired by watching a PBS nature program, makes a leap out of his bowl that leads him on an astonishing, perilous journey. In the end, he miraculously joins a group of salmon swimming upstream, just like the ones he earlier saw on TV. The conclusion: Be more fearless.
哲学	The opportunity was to leverage the unique role PBS plays in broadcasting and public service. Fallon developed the "Be More" to reflect PBS's mission: inspiring people to engage more deeply in the world around them. The campaign distinguished PBS from all other broadcasters and highlighted the benefits viewers valued most about the brand.
问题	Stay Curious successfully gave the brand a fresh look and hit a common chord with viewers and stations. The next challenge was to further differentiate PBS from the competition: how could PBS position itself against the emerging sea of networks and cable stations?
媒体类别	电视
长度	60 seconds
市场	美国
剪辑公司	Whitehouse Post
音效设计公司	Human
集团创意总监	Bruce Bildsten
文案	Mike Gibbs
美术指导	Gerard Caputo
广告公司执行制片	Mark Sitley
广告公司制片	Tom Anderson
制作公司	Independent Artists
导演	Alfonso Cuaron
广告公司执行制片	Susanne Preissler
Line Producer	Lindsay Skutch
制片	Liam Ahern
剪辑师	John Smith
特效	The Mill London
音乐公司	Amber Music