|品牌||Boehringer Ingelheim and Eli Lilly|
|哲学|| The film tells the story of the seemingly strained relationship between a father and daughter over a fragile bit of technology—a mobile phone.|
Over the course of the film, the viewer comes to understand that the “broken” device represents so much more than just a phone—it holds the cherished, last voicemail of their beloved family member who died of a cardiovascular event.
The film ends by informing physicians that this story is actually quite common for patients with type 2 diabetes. A final call to action urges physicians to do more for their patients and drives to the JARDIANCE website to learn more about a lifesaving cardiovascular benefit.
We targeted physicians who treat patients with type 2 diabetes.
When treating type 2 diabetes, physicians have been trained to think that by bringing down blood sugar levels, they are doing all they can to appropriately manage their patients’ disease.
But in reality, high blood sugar isn’t killing their patients with type 2 diabetes—cardiovascular (CV) death is.
As the first medication of its kind to reduce the risk of CV death for patients with type 2 diabetes and CV disease, JARDIANCE has been leading the way in changing treatment.
By showing how devastating and unpredictable CV death can be, we sought to disrupt the prescribing habits of physicians and position JARDIANCE as a necessary addition to their treatment regimen.
In the United States, regularly leaving work unexpectedly can jeopardize employment, especially when client relationships and productivity are negatively impacted. This sets the emotional tone of the film and underscores the psychological dilemma of the main character.
|Senior Account Executive||Kristina Alikhachkina|
|Senior Executive Producers||Susanne Preissler|
|Senior Executive Producers||Liam Ahern|
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