Marmite - "Baby Scan"

adam&eveDDB

adam&eveDDB London, 英国

奖项

3643

品牌: Marmite
国家: 英国

广告主: Unilever

标题	Baby Scan
广告公司	adam&eveDDB
广告战役	Baby Scan
广告主	Unilever
品牌	Marmite
首次发布日期	2023 / 4
行业领域	食品
哲学	Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters - of Marmite, that is. The “Baby Scan” campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It follows a recent scientific study which revealed that babies could respond to different flavours while still in the womb. Researchers gave pregnant women different vegetables and found that their foetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb. The TV spot, directed by James Rouse, will premiere tonight at 8:15pm on ITV2 during Bobs Burgers. The documentary style ad is set in a hospital’s ultrasound department and follows a number of couples who have come for a scan and are eager to find out some vital information about their baby - whether it’s a Marmite lover or hater. The TV spot is accompanied by activity across OOH, press and social, encouraging the public to sign up to the study and have a scan with one of the UK’s leading ultrasound clinics, Window to the Womb, that could reveal whether they are expecting a Marmite lover or hater.
媒体类别	电视
长度	90 seconds
制作公司	Biscuit Filmworks UK
后期制作	Absolute Post
音频后期制作	Factory Studios
广告经理	Georgina Bradford
广告经理	Shannon Lennon-Smith
广告经理	Annabelle Terry
首席创意官	Richard Brim
创意总监	Ant Nelson
创意总监	Mike Sutherland
文案	Frances Leach
美术指导	Christopher Bowsher
Joint Head of Integrated Production	Nikki Cramphorn
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Chief Executive Officer (CEO)	Tammy Einav
Managing Partner	Tom White
客户总监	Max Sullivan
项目经理	Ian Hughes
项目经理	Amy Waldman
项目经理	Linda-Aileen Macfarlane
媒介公司	Mindshare Europe
Media Business Director	Tess Domenet
Media Account Manager	Anna Mason
PR Agency	W Communications
PR Campaigns Director	Grace Jackson
PR Associate Director	Jessica O’Donohoe
PR Account Director	Paige Hartley
PR Account Manager	Ella Bull
导演	James Rouse
制片	Benji Howell
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Head of Production	Polly Du Plessis
制作经理	Tim Steele
摄影指导	Alex Melman
Casting Director	Thom Hammond
制作设计师	Niamh Coulter
Wardrobe Stylist	Selina Wong
Hair and Makeup	Michele Bayliss
剪辑公司	Work Editorial
剪辑师	Neil Smith
Executive Post Producer	Chris Batten
Executive Post Producer	Sally Heath
Post-production Producer	Maddie Godsill
Colorist	Matt Turner
Look Dev/ R&D	Gustavo Ribeiro
VFX Supervisor and Flame Lead	Ben Robards
Flame & Nuke Lead	Chris Tobin
Nuke Artist	Harvey David
Nuke Artist	Tommy Coulter-Lister
Flame Artist	Richard Greenwood
Flame Artist	James Corden
CG Artist	Keith Rogers
CG Artist	Rebekah King-Britton
CG Artist	Patrick Keogh
CG Artist	Ollie Grant
CG Artist	Megan McLean
音频后期制作	Jon Clarke
Audio Producer	Deborah Whitfield
Design Studio	King Henry Studios
Founder/Partner	Carolyn Henry
Design Director	Scott Silvey
Lead Retoucher	Charlie Townsend
Studio Project Manager	Dan Sandalls
Artworker	Dave Callow
Integrated Producer	Jaki Jo Hannan
Photographer's Agent	Boutique Artists
摄影师	Charlie Surbey
Senior Integrated Producer, C&A	Gareth Evans
Studio Support, C&A	Gary Halfacre
PA/Team Assistant	Phoebe Jebb