| 标题 | The last photo |
| Brief | We needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”. |
| 广告公司 | adam&eveDDB |
| 广告战役 | The Last Photo |
| 广告主 | Campaign Against Living Miserably (CALM) |
| 品牌 | CALM |
| 首次发布日期 | 2022 / 6 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | Suicidal doesn't always looks suicidal |
| 剧情简介 | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 音效 | Wave Studios |
| 剪辑公司 | Final Cut |
| 着色 | Rascal |
| 执行创意总监 | Mike Sutherland |
| 音频工程师 | Jeff Smith |
| Music Supervision | James Radford |
| 设计师 | Scott Silvey |
| 创意团队 | Andy Clough |
| 创意团队 | Richard McGrann |
| 首席创意官 | Richard Brim |
| Head of Production | Jack Bayley |
| Colorist | James Bamford |
| Head of Production | Ben Sharpe |
| 执行创意总监 | Ant Nelson |
| 导演 | Max Fisher |
| Assistant Integrated Producer | Richard Bailey |
| Motion Graphics | Ed Christie |
| DP | Jim Joliffe |
| 后期制作 | James Ireland |
| 剪辑师 | James Rosen |
| Assistant Producer | Jake Parker |
| Sound Producer | Beth Tomblin |
| Integrated Producer | Amy Simmons |
| Assistant Integrated Producer | Scarlett Rudd |
| 执行制片 | Carmen De Witt |
| 音频工程师 | Parve Thind |
| Color Producer | Jai Mhach Durban |
| 音乐制作人 | Morgan Pochin |
| 音乐制作人 | Ben Robbins |
| 制作公司 | Cain&Abel |
| 音乐 | Radford Music |
| Music Publishing | Chester Music |
| Music Publishing | Campbell Connelly & Co |
| Press Relations | Hope & Glory |
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