| 标题 | C'est un secret |
| 广告公司 | Madame Bovary |
| 广告战役 | Les violences sexuelles sur les enfants sont un secret trop bien gardé |
| 广告主 | Ministères sociaux |
| 品牌 | Ministères sociaux |
| 首次发布日期 | 2024 |
| 行业领域 | 政府与其他机构 |
| 剧情简介 | Every 3 minutes, a child is the victim of incest, rape or sexual assault. This is the figure chosen by the Madame Bovary agency and the DICOM of the French Social Ministries for the secretariat of state for children to create "a shock campaign, to strike a chord with our fellow as the Secretary of State for Children, Charlotte Caubel, put it. Despite recent statements, such violence remains taboo, which means that child victims cannot be heard and listened to. With this nationwide campaign, the government to mobilize the whole of society to put an end to the silence and change the guilt from one side to the other. Madame Bovary called on director Hervé Plumet and Bandits Production to produce this produce this 30s spot, with the support of the Ministry, CIIVISE, associations and institutional associations and institutions. The spot invites everyone to call 119, the emergency number for children in danger. for children in danger. This campaign, relayed by numerous media (Quotidien, TF1, BFM, France Inter...) - On television - In over 4,000 cinemas - Digital, on social networks and replay services - Digital billboards, in transport and shopping malls |
| 结果 | The campaign generated strong media interest, with more than 185 media coverage. It also triggered conversations within many families, with more than 8 out of 10 French people claiming to have seen the campaign, and more than 4 out of 10 discussing the subject with their loved ones. This had a very tangible impact on people's lives, as 119 - the number for children in danger to which the campaign referred - received 40% more calls during the campaign. It also saw a 20% increase in the number of situations requiring emergency treatment. |
| 媒体类别 | Web Film |
| 长度 | |
| 执行创意总监 | Pascal Couvry |
| 美术指导 | Margot Hoffmann |
| 文案 | Julien Auger |
| Director of Strategy | Maxime DROUET |
| Direction | Hervé Plumet |
| 客户总监 | Marine Muller |
| Consulting | Océane Coppin |
| 制作公司 | Bandits Production |
| 音效制作 | Etienne de Nanteuil |
More Work
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- 品牌:
- Ministères sociaux
- 广告公司:
- Madame Bovary
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- 品牌:
- Aéroports de Paris
- 广告公司:
- agence W
Walk: It
- 品牌:
- Aéroports de Paris
- 广告公司:
- agence W
Walk: Fake taxis
- 品牌:
- Aéroports de Paris
- 广告公司:
- agence W
A l'intérieur
- 品牌:
- FNSF
- 广告公司:
- BLAKE Paris