| 标题 | Walk: It |
| Brief | Clandestine taxi networks have been set up around Paris Charles de Gaulle and Paris Orly airports. in addition to being illegal, this is dangerous for passengers, who are overcharged and uninsured in the event of an accident. So the agency created a campaign to alert travellers. Hidden risks lie behind the smile and window of a fake taxi... |
| 广告公司 | agence W |
| 广告战役 | Walk : Fake taxis hide real risks |
| 广告主 | Aéroports de Paris |
| 品牌 | Aéroports de Paris |
| Posted | 11月 2019 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | Walk & Paris Airport campaign against fake taxis.FAKE TAXIS HIDE REAL RISKSClandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident.To counter this phenomenon, Walk (W&Cie agency) created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers.To bring out the theme in the general public, by assuming a strong purpose, and which makes them react.The creative idea is to show that behind the smile and window of a fake taxi are hidden real risks... The bias is to symbolize these risks by referring to the figures of the thriller cinema. |
| 媒体类别 | 平面 |
| 创意总监 | Gabriel Lippis |
| 文案 | Asma Kanzari |
| Artistic Director | Vincent Berard |
| 摄影师 | Hervé Plumet |
| Managing Director | Grégoire Weil |
| 客户总监 | Marguerite de Lacharrière |
| 项目经理 | Sarah Djerroudi |
| Communications Director | Elise Hermant |
| Brand Manager | Capucine Lemaire |
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