Hervé Plumet
Director at Ursus
Paris, 法国
标题Walk: Fake taxis
BriefClandestine taxi networks have been set up around Paris Charles de Gaulle and Paris Orly airports. in addition to being illegal, this is dangerous for passengers, who are overcharged and uninsured in the event of an accident. So the agency created a campaign to alert travellers. Hidden risks lie behind the smile and window of a fake taxi...
广告公司
广告战役 Walk : Fake taxis hide real risks
广告主 Aéroports de Paris
品牌 Aéroports de Paris
Posted7月 2019
行业领域 航空公司、机场、铁路、公交、渡轮和邮轮运输
广告口号 Fake taxis hide real risks
剧情简介 Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident. To counter this phenomenon, Walk created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react. "The creative idea is to show that behind the smile and window of a fake taxi are hidden real risks... The bias is to symbolize these risks by referring to the figures of the thriller cinema" says Gabriel Lippis, Creative Director of WALK.
媒体类别 Billboard
创意总监
文案
Artistic Director
摄影师
Managing Director
客户总监
项目经理
Communications Director
Brand Manager

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