| 标题 | Stop the Real Estate Madness |
| 广告公司 | Venables Bell + Partners |
| 广告战役 | Stop the Real Estate Madness |
| 广告主 | Social Capital Hedosophia Holdings Corps II |
| 品牌 | Opendoor |
| 首次发布日期 | 2023 / 4 |
| 剧情简介 | Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The first new sign, launching today, April 3rd, commemorates the finals of the NCAA College Basketball Tournament, aka "March Madness," by literally raising the bar and the sign and turning it into a basketball hoop for the neighborhood kids. As a welcome alternative to the traditional real estate process, the brand encourages prospective sellers and buyers to "stop the real estate madness." |
| 媒体类别 | 户外广告 |
| VP of Marketing | David Corns |
| Founder | Paul Venables |
| Chairman | Paul Venables |
| 首席创意官 | Will McGinness |
| 集团创意总监 | Matt Keats |
| 集团创意总监 | Matt Miller |
| 美术指导 | Kim McDonald |
| Head of Integrated Production | Hilary Coate |
| Art Producer | Michelle Wells |
| Art Department | Stephen Cross |
| Art Department | Colorbar / Laser Custom Design. |
| Senior Director | Allie Cote |
| Head of Content | Lauren West |
| Marketing Lead | Tirza DiOro |
| 文案 | Cameron Hamlet |
| 文案 | Annie Russo |
| 制片 | Ben Evangelista |
| Director of Brand Management | Justin Pitcher |
| Group Brand Director | Mackenzie John |
| Videographer | Ian Albert |
| 剪辑师 | Michael Wolfe |
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- 品牌:
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- 广告公司:
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