| 标题 | National Library Day (Video) |
| 广告公司 | Venables Bell + Partners |
| 广告战役 | National Library Day |
| 广告主 | Social Capital Hedosophia Holdings Corps II |
| 品牌 | Opendoor |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 房地产 |
| 剧情简介 | Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The second sign, launching on April 6th, celebrates National Library Day. Inspired by the Little Free Library movement, the Opendoor Library is full of acclaimed children's books that aim to support kids through the moving process and help them to embrace the opportunities that come with it. This sign also shows support for local libraries, a vital component of thriving communities in America. |
| 媒体类别 | 互动 |
| 长度 | |
| VP of Marketing | David Corns |
| Founder | Paul Venables |
| Chairman | Paul Venables |
| 首席创意官 | Will McGinness |
| 集团创意总监 | Matt Keats |
| 集团创意总监 | Matt Miller |
| 美术指导 | Kim McDonald |
| Head of Integrated Production | Hilary Coate |
| Art Producer | Michelle Wells |
| Art Department | Stephen Cross |
| Art Department | Colorbar / Laser Custom Design. |
| Senior Director | Allie Cote |
| Head of Content | Lauren West |
| Marketing Lead | Tirza DiOro |
| 制片 | Ben Evangelista |
| Director of Brand Management | Justin Pitcher |
| 文案 | Cameron Hamlet |
| 文案 | Annie Russo |
| Group Brand Director | Mackenzie John |
| Videographer | Ian Albert |
| 剪辑师 | Michael Wolfe |
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