| 标题 | Kettlebell |
| 广告公司 | Jung von Matt AG |
| 广告战役 | Kettlebell |
| 广告主 | DocMorris |
| 品牌 | DocMorris - The Pharmacy |
| Posted | 11月 2022 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | DocMorris is a brand that previously only made controversial headlines. Since a majority of Germans still do not trust in health in a digital context, convincing a broad audience of a brand that specializes in this exact field was a particularly challenging task.So, how did we get people to trust DocMorris with their health?…With a viral that emotionalized DocMorris right around Christmas time – the time of year, when family and health becomemost important to us.Christmas 2020 made values like togetherness, family and health more important than ever, so, we created a film that focused on this exact insight. We told the heartwarming story of an old man preparing for a big Christmas moment with his granddaughter and convinced millions of viewers to see the brands’ personal and humane side. By putting the emotional spotlight on the brand, we reached 147 million views worldwide. |
| 媒体类别 | Web Film |
| Director of Marketing | Gil Pfitzenmaier |
| Creative Managing Director | Dörte Spengler-Ahrens |
| 创意总监 | Alex Schmid |
| 文案 | Olasumbo Pinheiro |
| 美术指导 | Ibrahem Ghareib |
| 项目经理 | Natalie Martens |
| 项目经理 | Tasja Oldach |
| 项目经理 | Viktor Mahé |
| 广告公司制片 | Dennis Wendt |
| 制作公司 | Markenfilm GmbH & Co. KG |
| 执行制片 | Marc Strass |
| 导演 | Sune Sorensen |
| Assistant Director | Alan Finlay |
| Line Producer | Tim Freudenthal |
| 摄影指导 | Franz Lustig |
| Music Supervision | Clarissa Beckert |
| 音乐 | 2WEI Music GmbH |
| 音乐作曲家 | Nathan Padgett |
| 音乐作曲家 | Simon Heeger |
| 音乐作曲家 | Christian Vorlände |
| Director of Marketing | Gil Pfitzenmaier |
| Managing Director Creation | Dörte Spengler-Ahrens |
| Creative Director | Alex Schmid |
| Copywriter | Olasumbo Pinheiro |
| Art Direction | Ibrahem Ghareib |
| Project Management | Natalie Martens, Tasja Oldach, Viktor Mahé |
| Agency Producer | Dennis Wendt |
| Production company | Markenfilm GmbH |
| Executive Producer | Marc Strass |
| Director | Sune Sorensen |
| Assistant director | Alan Finlay |
| Production Assistant | Tim Freudenthal |
| Director of Photography | Franz Lustig |
| Music Supervision | Clarissa Beckert |
| Music | 2WEI Music |
| Music Composer | Nathan Padgett, Simon Heeger, Christian Vorlände |
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