| 标题 | The BVG Hempticket – Come home, calm down. |
| 广告公司 | Jung von Matt AG |
| 广告战役 | The BVG Hempticket |
| 广告主 | Berliner Verkehrsbetriebe (BVG) |
| 品牌 | Berliner Verkehrsbetriebe (BVG) |
| 首次发布日期 | 2021 |
| 行业领域 | 公共交通 |
| 剧情简介 | In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Tony Petersen Film GmbH |
| 后期制作 | DELI Creative Collective |
| Sound / Music | Not A Machine Hamburg |
| Managing Director Creative | Dörte Spengler-Ahrens |
| 创意总监 | Michael Wilde |
| 文案 | Oscar Engelhardt |
| 美术指导 | Jonas Lenger |
| 项目经理 | Florencia Uthoff |
| 项目经理 | Friederike Speetzen |
| Client Services Director | Annette Krebs |
| Managing Director | Stephan Giest |
| 广告公司制片 | Dennis Wendt |
| 广告公司制片 | Jonathan Meister |
| 广告公司制片 | Florian Kaspereit |
| 制片 | Børge Heesemann |
| 摄影指导 | Frederik Jacobi |
| 导演 | Bastian Glaessner |
| Production Assistant | Martin Kullhawy |
| Production Assistant | Helena Florenz |
| 音乐作曲家 | Fabian Reifarth |
| 音乐作曲家 | Ralf Denker |
| DOP Assistant | Daniel Merget |
| 制作经理 | Guido Fischer |
| Post-production Supervisor | Heike Wurch |
| 剪辑师 | Alex Kutka |
| Colorist | Mike Bothe |
| 3D Artist | Sebastian Bunzel |
| 音乐制作人 | Leon Waterkamp |
| Sound Designer | Phil Mönch |
| Styling | Stefanie Fuge |
| Hair and Makeup | Ara Decker |
| 广告经理 | Christine Wohlburg |
| 广告经理 | Frank Büch |
More Work
SEE ALLThe Melanoma Plaster
- 品牌:
- Nivea Sun
- 广告公司:
- Jung von Matt AG
NOAH
- 品牌:
- DB Cargo
- 广告公司:
- Jung von Matt AG
Twins
- 品牌:
- Nivea
- 广告公司:
- Jung von Matt/Saga
EWI Alphabet
- 品牌:
- EWI
- 广告公司:
- Jung von Matt AG
Zombie-Party
- 品牌:
- OTTO
- 广告公司:
- Jung von Matt/Saga
A Reason to Sing
- 品牌:
- Ergo
- 广告公司:
- Jung von Matt/Saga