Jordi Martinez
创意总监 at The Martin Agency
Richmond, 美国
标题#RealVoicesofPride (113s)
广告公司
广告战役 #REALVOICESOFPRIDE
广告主 FELGTB
品牌 FELGTB
首次发布日期 2021 / 7
产品 FELGTB/ LGBTQIA+ Pride Week
行业领域 种族、族裔、民族及残障意识
广告口号 #REALVOICEPRIDE
剧情简介 Madrid’s Pride Parade is usually one of the biggest and most important in the world, with thousands of people taking the streets. But the Covid-19 pandemic, meant it couldn’t be celebrated in person this year as it would usually be. So we took to the virtual streets instead. The streets of TikTok. Using the Lip-sync function on TikTok, we entered a worldwide virtual space where LGBTQIA+ people from oppressed countries could parade freely and proudly express themselves, without danger of persecution. This also provided us a huge audience to spread awareness and understanding of the rights violations and lack of freedoms in some countries.
媒体类别 案例研究
长度
Global Chief Creative Officer
Regional Chief Creative Officer
Regional Chief Creative Officer
General Manager
General Manager
创意总监
Digital Director
Creative / Art Direction
文案
Graphic Designer
Retoucher
Art Trainee
Art Trainee
Music Director
剪辑师
剪辑师
Global Chief Creative Officer Judy John
Regional Chief Creative Officer Stefan Ronge
Regional Chief Creative Officer Mattias Ronge
General Manager Pelayo Alonso
General Manager Lucia Carballeda
Creative Director Felipe Braz Costa
Digital Director Aleix Perdigo
Creative / Art Direction Helena Centeno Crespo
Copywriter Maripaz Pascual Gandia
Graphic Designer David Pastor
Creative Retoucher Joao Cavalcante
Trainee Carla Guerrero
Trainee Ignacio Perez
Music Director Henrique Tanji
Editor Nelson Ortiz
Editor Jordi Martinez

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started