Minute Maid - "Minute Maid - 'Cones' Digital Short"

Publicis Sapient

Publicis Sapient Boston, 美国

20106

品牌: Minute Maid
国家: 美国

广告主: Coca-Cola Company

标题	Minute Maid - 'Cones' Digital Short
广告公司	Publicis Sapient
广告战役	Minute Maid Digital videos - Pure Squeezed
广告主	Coca-Cola Company
品牌	Minute Maid
首次发布日期	2012 / 2
行业领域	果汁及水果饮料
广告口号	Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
剧情简介	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory.
哲学	Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset.
媒体类别	Web Film
更多信息	https://www.facebook.com/MinuteMaid?sk=app_337395346303385
Agency	SapientRazorfish
首席创意官	Gaston Legorburu
剪辑师	Andres Ripoll
美术指导	Omar Mendez
文案	Cynthia Posillico
文案	Casey Woods
联合创意总监	Sasha Kobrynich
执行创意总监	Juan Morales
创意总监	Andrew Goldstein
创意总监	James Allen