标题 | Scratch Boards |
广告公司 | DAVID |
广告战役 | Scratch Boards |
广告主 | Activision |
品牌 | Tony Hawk’s Pro Skater 1 and 2 |
首次发布日期 | 2022 / 3 |
行业领域 | 视频游戏/电玩控制器 |
哲学 | Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card. The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
Global Chief Creative Officer | Pancho Cassis |
Global Chief Operating Officer (COO) | Sylvia Panico |
执行创意总监 | Saulo Rocha |
执行创意总监 | André Toledo |
文案 | Guilherme Pinheiro |
美术指导 | Camilo Jiménez |
美术指导 | Rafael Ochoa |
美术指导 | Pedro Gabbay |
插图画家 | Rafael Ochoa |
插图画家 | Pedro Gabbay |
插图画家 | Fabio Vido |
Global PR Director | Sandra Azedo |
Head of Production | Alejandro Falduti |
Head of Production | Brenda Morrison Fell |
制片 | Santi Lardín |
制片 | Thiago Zveiter |
剪辑师 | Cristian Migueliz |
Head of Account Management | María García-Herranz |
客户主管 | Irene León |
Board Production | Bait Shoppe |
Creative Lead | Evan Starkman |
Lead Producer | Remy Groh |
Content | Keith Brady |
Fabrication Lead | Remy Groh |
设计师 | Madelyn Veller |
Account Support | Alyson Galuppo |
制作公司 | 900 Films |
导演 | Jared Prindle |
DP | Cameron Sanchez |
Production Coordinator | Galina Cooper |
Gaffer | Chris Andrus |
Key Grip | James Allen |
Swing | Dylan Melly |
VTR/Stream | Rico Molder |
HMU | Prell Chaurusanti |
Location Manager | Cierra Xavier |
PA | Alim Ahamad |
Still Image Production | The Producers |
摄影师 | Davit Ruiz |
执行制片 | Irene Paz |
制片 | Leti Duarte |