| 标题 | Don’t stop. Sprint. |
| 广告公司 | Five by Five |
| 广告战役 | Don’t stop. Sprint. |
| 广告主 | Kingfisher Plc. |
| 品牌 | Screwfix |
| 首次发布日期 | 2023 / 5 |
| 行业领域 | 杂货店、专卖店 |
| 哲学 | Screwfix, the UK’s leading multi-channel retailer of trade tools, accessories and hardware, today releases its campaign by creative and innovation agency Five By Five for its 60 minute delivery service, Screwfix Sprint. Screwfix Sprint is an industry leading service that offers delivery to site in 60 minutes or less. It saves tradespeople having to put down tools to go and pick up supplies giving them more time on the job. The campaign brings this insight to life through a TV commercial showing a tradesperson ordering on the app, then dancing through the site with his team to the tune of ‘Break My Stride’ by Matthew Wilder. The campaign is signed off with the line: ‘Don’t stop. Sprint.’ The classic track is an ‘80s earworm, deliberately chosen to help plant the campaign onto construction sites all over the country. Together with the dance moves it’s also the mainspring of the influencer campaign, designed to amplify the message and underline the authenticity of the brand. The integrated campaign was created by Five by Five, with media planned and bought by Dentsu X, and will run across TV, radio, VOD, press, in store, app, digital and social. Five by Five also managed the influencer campaign – which is itself a first for Screwfix. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | ‘Break My Stride’ by Matthew Wilder |
| 后期制作 | Glassworks |
| Managing Director | Annabel Mackie |
| Client Services Director | Stephanie O’Neil |
| Head of Strategy | Emmeline Kite |
| 执行创意总监 | David Prideaux |
| 创意团队 | Richard Graham |
| 创意团队 | Neil Glasspool |
| 创意团队 | Rebecca Worley |
| 创意团队 | Laurence Quinn |
| 广告公司制片 | Angela Zabala |
| 广告公司制片 | Chinasa Chukwu |
| 数字制片 | Isabelle Murray |
| 制作公司 | FLIPT |
| 导演 | Tiny Bullet |
| 制片 | Adam Saward |
| 执行制片 | Philippa Thomas |
| 摄影指导 | Rik Burnell |
| 剪辑师 | Flaura Atkinson |
| 剪辑公司 | Stitch |
| 音效 | Clearcut Sound |
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