UK Black Pride - "Tia"

Proximity London

Proximity London London, 英国

6248

该广告属于ACT Responsible项目展品

品牌: UK Black Pride
国家: 英国

广告主: UK Black Pride

标题	Tia
广告公司	Proximity London
广告战役	Keep the noise up
广告主	UK Black Pride
品牌	UK Black Pride
首次发布日期	2018 / 7
行业领域	机构/公益组织/非盈利组织
哲学	To celebrate this year’s UK Black Pride, which takes place on 8 th July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the noise up’. The integrated campaign will go live on Tuesday 26 th June and aims to raise awareness of the annual festival — Europe’s largest celebration for African, Asian, Latin American, Middle Eastern and Caribbean-heritage LGBT+ people, and their friends and allies. In addition to acting as a call to action, it will serve as a reminder to the plight still felt by many within the community and to encourage people to ‘Keep the noise up’ as they continue the fight for equality. Created by Proximity London, the campaign will include a hero 60” film, which will be supported by OOH and social media. The film was directed by up-and-coming talent Nadira Amrani, a rising star whose work was recently shown at the V&A and in i-D. The film features a range of prominent individuals from across the community, including UK Black Pride’s co-founder and executive director, Phyll Opoku-Gyimah, and West End star Layton Williams, who have come together to recite empowering quotes from prominent historical icons. The quotes are performed against a backdrop of striking imagery, depicting powerful portraits celebrating queer people of colour. Each quote, or part of a quote, is recited by a different activist and ultimately forms one united voice.
媒体类别	其他
长度	54 seconds
Editor	Trim Editing
Client Lead	Aaron Carty
Strategy Lead	Paul Dazeley
Strategic Support	Chloe McMahon
Creative	Neil Williamson
Creative	Alex Buchanan-Dunlop
执行创意总监	John Treacy
Design	Elsie Hoskin
Design	Agnes Wanat
Agency Production	Kate Duncan
Agency Production	Angela Zabala
Agency Production	Aidan Moran
Project Management	Charlotte Powell
Project Management	Faye Hetherington
Project Management	Alice Kenyon
Social insights and data	Sara Parrish
Director	Nadira Amrani
Producer	Georgia Rose
摄影指导	Jack Wilkinson
Colourist	Kai Van De Beers @ MPC
Sound Mix and Design	Iain Grant
美术指导	Laura Little
Assistant Director	Andrea Armada
Steadicam Op	Jake Whitehouse
Camera Assistant	Toby Goodger
Camera Assistant	Harry Goodger
DIT	Chloe Thorne
Gaffer	Romane Forster
Spark	Tomasz Wojciechowski
Sound Recordist	Stephen Lee
Hair and Makeup	Gaby Winwood
Art Assistant	Megan Nixon
Runner	Archie Holloway
Thanks to	One Stop Films
Thanks to	Prolight
Thanks to	Dark Arts Coffee
Thanks to	The Truman Brewery
Thanks to	Hackney Film Council