Alvin Teoh
ECD at Naga DDB Tribal
Petaling Jaya, 马来西亚
标题The Bucket Sessions
广告公司
广告战役 The Bucket Sessions
广告主 KFC
品牌 KFC Malaysia
首次发布日期 2017 / 9
行业领域 餐馆与快餐
剧情简介 What happens when strangers bond over a bucket of KFC? Well KFC is aiming to depict just that.

While the nation ushers in the upcoming National Day and Malaysia Day, KFC Malaysia is seizing this opportunity to launch a campaign based on the spirit of unity, over its bucket of fried chicken. The main idea is to cheekily illustrate budding relationships between strangers of polar opposites over a bucket of KFC. Besides that, the thought behind KFC’s “The Bucket Sessions” is also to show that Malaysians have a lot more in common than they think – their love for food is one of it.

In a statement, KFC said it recognises that mealtimes are more than just heartwarming quality time spent with loved ones. It added, “Food can be the best ice-breaker that captures life’s precious moments especially as we share stories, listen and connect to one another while having a meal together.”
媒体类别 Web Film
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Deputy Executive Creative Director
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General Manager
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