| 标题 | The sickest Mannequin Challenge |
| Brief | Leveraging the “mannequin challenge” viral video trend, the web film takes viewers on a sickening tour of a brothel selling sex with children. The film shows “clients” with helpless underage sex workers frozen in time, which conveys the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation. |
| 广告公司 | Naga DDB Malaysia |
| 广告战役 | the sickest Mannequin Challenge |
| 广告主 | Naga DDB Malaysia |
| 品牌 | PS the Children |
| Posted | 1月 2017 |
| 行业领域 | 人权 |
| 剧情简介 | Statistically, 79% of child trafficking is for sexual exploitation. In Malaysia, authorities have yet to sanction the Optional Protocol on the sale of children and child prostitution. We highlight this issue by leveraging on the viral video trend – the mannequin challenge. The webfilm takes viewers on a tour of a brothel selling sex with children. It shows “clients” with helpless underage sex workers frozen in time. The key message of the video is to stop perpetrators in their tracks and to put child sexual exploitation at a standstill. The video led to an online petition at http://ngohub.asia/petition/ pushing for harsher laws for the prosecution of grooming, trafficking and sexual exploitations. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Alex Wong |
| 文案 | Candice Chhoa |
| 文案 | Jeremy Yeoh |
| 美术指导 | Simon Yip |
| 美术指导 | Rachel Hoo |
| 导演 | Soh Chia Lok |
| 制作公司制片 | Chow Chun Son |
| 制作公司制片 | Nadia See Hui Ci |
| 执行创意总监 | Alvin Teoh |
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