President & General Creative Director
at
Leo Burnett del Peru SA
Lima, 秘鲁
| 标题 | Ana |
| 广告公司 | Leo Burnett del Peru SA |
| 广告战役 | Ana |
| 广告主 | Ponle Corazon - Peruvian Children Cancer Foundation |
| 品牌 | Ponle Corazon |
| Posted | 10月 2006 |
| 产品 | Annual Colletion |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Make it happen for real |
| 剧情简介 | A little girl carves her name on a tree crust. Suddenly, the wind blows her cap and uncovers her bald head, revealing she suffers from cancer. The tree, touched by this sight, waggles its branches, making its leaves fall over the girls head to form what looks like her hair. The little girl hugs the three out of joy and gratefulness. |
| 哲学 | The Agency proposed a different way of communication. Cartoons were used to show an ideal reality, what, imaginarily, all we wanted to happen when a kid suffer from cancer. |
| 问题 | To sensitize Peruvians donate for the funds collection campaign. Our main challenge was to reach or exceed the collected amount the previous year thanks to the successful campaign Magic. |
| 结果 | The results of the collection were 40% more vs to the previous year. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 秘鲁 |
| 美术指导 | Pablo Castillo |
| 创意总监 | Juan Carlos Gómez de la Torre |
| 文案 | Juan Carlos Gómez de la Torre |
| 剪辑师 | Luis Grieve |
| 导演 | Oliver Hourton |
| 制作公司制片 | Silvia Kamisato |
| 摄影指导 | Stephan Le Parc |
| 剪辑师 | Piero Pineda |
| 广告公司制片 | Daniel Ramirez Gastón |
| Animation | Diego Velasquez |
| 客户主管 | Lorena Bodero |
| 客户总监 | Patricia Kudaka |
| 客户主管 | Hernan Velit |
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