Vida Mujer - "A Love Song written by a murderer"

Circus Grey

Circus Grey Lima, 秘鲁

奖项

10143

该广告属于ACT Responsible项目展品

品牌: Vida Mujer
国家: 秘鲁

广告主: VIDA MUJER NGO

标题	A Love Song written by a murderer
广告公司	Circus Grey
广告战役	A Love Song Written by a Murderer
广告主	VIDA MUJER NGO
品牌	Vida Mujer
首次发布日期	2017 / 4
行业领域	其他
广告口号	Violence against women
剧情简介	In the last four years 482 women has been killed by their partners. In most cases a chilling pattern appears: Perpetrators apologize with sweet loving messages. The brief was to do a big action that shows women that is absolutely dangerous to give a second chance to an abuser. The main objective was to start the conversation about this problem and to explain people that behind beautiful words there´s sometimes ugly intentions. Vida Mujer invited Diego Dibos, the most important romantic songwriter of Peru, to participate in this idea. We gave him an apologize letter written by a man before he killed her and Diego created a beautiful romantic song that was a word by word transcription of the letter. It was launched as his new single in the radios, concerts but most importantly in his social media account where he have thousands of fans. When the song became famous and was shared by a lot of people he used all his social media to create a big bang. He told the truth about the song to society and started a nationwide discussion that became huge in the country.
媒体类别	公关
长度	137 seconds
创意总监	Charlie Tolmos
创意总监	Celso Zelaya
创意总监	Nicolás Soto
文案	Gonzalo Aste
首席创意官	Juan Carlos Gómez de la Torre
美术指导	Francisco Valenzuela
美术指导	Giancarlo Rodas
广告公司制片	Gabriel Cano
导演	Antonio Sarria
Assistant Director	Pedro Garcia Zamalloa